Goals represent what you wish to achieve.

There are two processes in play in relation to these goals. The first is setting or clarifying the logic behind what and why you have set the goal. This process may be entirely internalised (e.g. I want to do it because it will  make me feel good); or it may relate to the external world (e.g. I want to be the biggest, the best, the one with the largest number of customers, etc. since these are relative goals to someone else.)

The second dimension of a goal is the set of strategies (and then actions) required to make the goal a reality.

Both are critical as a goal without the implementation is a dream; and implementation without a goal is mindless activity.