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The Jacoby Consulting Group Blog

Welcome to the Jacoby Consulting Group blog.
You will immediately notice that this blog covers a wide range of themes - in fact, whatever takes my fancy or whatever I feel strongly about that is current or topical. Although themes may relate to business, corporate or organisational issues (i.e. the core talents of JCG), they also cover issues on which JCG also feels warranted to comment, such as social issues, my books, other peoples' books and so on. You need to know that comments are moderated - not to stifle disagreement - but rather to eliminate obnoxious or incendiary comments. If a reader wishes to pursue any specific theme in more detail, specifically in relation to corporate, business or organisational issues, or in relation to my books, then the reader is invited to send an off-line email with a request. A prompt response is promised. I hope you enjoy this blog - sometimes informed, sometimes amused and sometimes empassioned. Welcome and enjoy.

18 March 2014

Corporate goals

Goals represent what you wish to achieve.

There are two processes in play in relation to these goals. The first is setting or clarifying the logic behind what and why you have set the goal. This process may be entirely internalised (e.g. I want to do it because it will  make me feel good); or it may relate to the external world (e.g. I want to be the biggest, the best, the one with the largest number of customers, etc. since these are relative goals to someone else.)

The second dimension of a goal is the set of strategies (and then actions) required to make the goal a reality.

Both are critical as a goal without the implementation is a dream; and implementation without a goal is mindless activity.



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