Some universal truths regarding culture and strategy:
- Strategy can succeed despite an unsupportive culture.
- Strategy can fail despite a supportive culture.
- A strong strategy can fail if the culture determines it to fail.
- Neither culture nor strategy universally prevail. Each can be more critical to success depending on context and objective.
- Culture is changeable.
- Not understanding culture bodes trouble as managing changes in attitude, behaviour and performance is often a significant factor in successful change management.
An organisation’s culture is the collective behaviour of people in that
organisation as defined by:
These factors combine into a unique mental
and attitudinal frame that is shared by employees and which is ‘taught’, commonly
informally, to new employees.
The culture gives the people within the organisation a sense of
belonging, a group identity, sense of family and a validation of why they think
about things in a certain way.
It offers both an excuse for behaviours and attitudes while
simultaneously providing the encouragement for those same behaviours and
attitudes.
Culture can also confer on people power, status, authority, rewards and
punishment, friendship and respect.
Parts of the culture may be documented into formal statements such as the
organisation’s vision, or the
organisation’s statement of their values. Other aspects remain informal and
rarely documented.
People sculpt culture;
people affect people; managers affect people.
Therefore managers and people,
by the way they interpret the culture and support or oppose it, can influence
the way the organisation’s culture deals with matters - such as change.
Some large organisations with complex, distributed or varied activities,
may have multiple sub-cultures operating simultaneously. This certainly
complicates matters but its people are practised in navigating their way
through the complexity.
As an example, a company may have a Head
Office culture while its operations in the mine fields may have an entirely
different culture. A division of an organisation in one country may (and
probably will) have a slightly or significantly different culture to a division
in the same organisation operating in another country. The sales function in an
organisation may have a different culture to the manufacturing division of the
same organisation.
Remember too, that an organisation’s culture is itself a sub-culture reflecting many or most
attributes of the social and broader cultural context in which it exists.
It’s easy to suggest that multiple cultures in the one organisation lead
to conflict. It certainly may, but most large organisations have multiple
cultural nuances that do co-exist. The reasons for this are
simple:
-
Each culture works in its own context;
- The degree of overlap is minimal. The workers in the mine stay in the mine and the workers at Head Office stay at head office. Most commonly, they only interact mostly at senior, technical or functional management levels.
- When people of two separate cultures interact, they adopt a third neutral culture within which they will transact their needs. Everyone understands this and knows not to try to impose one’s culture on the other.
For these reasons,
multi-cultural organisations are still able to work effectively.
That doesn’t mean that it’s easy or that cultural mismatches never occur;
they do, but the presence of sub-cultures does not automatically flag problems
or failure.
Culture is one of the hardest (if not the
hardest) things to change within an organisation, particularly a large one, yet
it’s possible to achieve with care, preplanning, understanding, empathy and
wisdom.
Despite the difficulty, culture should never be regarded as a given. Culture exists as a result of the
organisation’s evolution and its needs. Sometimes the culture helps the
organisation do what it’s there to do, and sometimes it hinders its efforts.
As hard as it may be, sometimes it’s necessary to realign an organisation’s
culture with the organisation’s objectives and intent.
The reason this is difficult is because people become familiar and
comfortable with the various filters that define the organisation’s culture.
Being able to play the game is very
important in many organisations. No wonder then, that when you attempt to
change what people feel secure with, they will resist.
The organisation is never a culture-free zone.
Apart from its own evolution, the organisation is composed of individuals, each
of whom comes to the organisation with their ideologies and value systems.
Sometimes they meld effectively into whichever organisational culture or
sub-culture they are immersed in, and sometimes the melding process carries
tensions and stress. Organisations are therefore rich with cultural overlays.
Labels: culture, strategy change
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